Useful ideas for better websites and local search.
Practical notes on websites, search, positioning, and the small decisions that make local businesses easier to find and choose.
How to Get Plumbing Leads (Without Buying Them)
The most reliable plumbing leads come from three places: the Google map pack for your city, service pages that rank for the exact jobs…
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Plumbing Website Design: What the Best Plumbing Websites Do Differently
The best plumbing websites all make the same five moves: the phone number is one thumb away everywhere, every service has its own page,…
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150 Plumbing Company Name Ideas (and How to Pick One That Ranks)
The best plumbing company names do three jobs: they’re easy to say over the phone, they survive a Google search, and they still fit…
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How to Get Electrician Leads (Without Buying Them)
The most reliable electrician leads come from the Google map pack for urgent work, ranked service pages for project work, and the referral network…
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HVAC Keywords: The Searches Worth Targeting (By Intent and Season)
The HVAC keywords worth targeting sort into five buckets: emergency repair, replacement and installation, maintenance, brand + service, and research questions — and the…
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HVAC Website Design: What the Best HVAC Websites Do Differently
The best HVAC websites make five moves: tap-to-call everywhere, a page per service split by heating and cooling, financing visible before it’s asked for,…
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150 Electrical Company Name Ideas (and How to Pick One That Ranks)
The best electrical company names are easy to say on the phone, survive a Google search, and signal the trade — power, current, voltage,…
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How Much Does a Contractor Website Cost?
A contractor website typically costs $2,500–$10,000 to build well, depending on who builds it and how much of the work is custom. Template builds…
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How to Choose a Marketing Agency: A Contractor’s Checklist
Choosing a marketing agency comes down to four checks: proof they’ve done it for businesses like yours, clarity on what you own, a plan…
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