Solar Marketing for Installers Homeowners Actually Trust

Solar is a five-figure decision that gets researched for months. Placed builds the website and rankings that keep your company in the running the whole way.

Sent within 48 hours. See exactly why other installers show up before you do.

Solar customers research longer than any other home service. Most installers only show up at the end.

Sketch of a sun over a small house beside a phone showing search results

A roof gets decided in days. Solar takes months. Homeowners search cost, payback, incentives, and whether it even makes sense in their area long before they search for an installer. A company that is only visible at the final installer search misses the entire decision that came before it.

The industry's door-knockers and pressure tactics did installers no favors. Homeowners arrive skeptical, looking for someone who educates instead of sells. Online, that skepticism is an advantage for the company willing to answer the real questions plainly.

You may already be the better company. The customer just never gets far enough to find out.
Website Local SEO Google Business Profile

What is included

Solar SEO across the whole research cycle

Pages and content for cost, payback, incentives, and battery storage, alongside the installer and service pages. That is how a company gets found in month one of the research instead of only at the final search, if at all.

Included in the strategy

A local presence for a very local decision

Homeowners want an installer that will still exist in year fifteen of the warranty. Google Business Profile strength, steady reviews, and real installs in real neighborhoods say local and permanent in a way no national ad can.

Included in the strategy

Solar websites that educate instead of pressure

Honest cost information, a clear process, real install photos, and reviews, with one obvious next step. No countdown timers and no fake urgency, because the customer has months and knows it.

Included in the strategy
The Placed system

Get found. Get trusted. Get contacted.

Search visibility gets attention. A clear website and an effortless next step turn that attention into an inquiry. We build the entire path.

01 / Search + Maps

Show up when the need is real.

Local SEO, service pages, and Google Business Profile improvements help put your business in front of people already looking.

Illustration of a Pacific Northwest neighborhood with a service van on the road and a map pin over one home
02 / Website + Proof

Look like the right company.

Clear positioning, authentic reviews, and strong project work give customers a reason to choose you.

Illustration of a contractor website on a laptop with project photos, a checkmark badge, and five-star reviews
03 / Conversion

Make reaching out easy.

Clear calls to action, short forms, and mobile usability turn interest into measurable inquiries.

Illustration of a phone showing a new customer inquiry, with a ringing call, a message, and a booked date on a calendar
01

Free review

Your site and map presence, compared against the installers winning solar searches in your cities.

02

Build

Website, education pages, and profile work are fixed in priority order so you enter the research cycle early.

03

Grow

Ongoing SEO starts at $800 per month and includes website upkeep, profile work, rank tracking, on-page improvements, and one focused SEO priority at a time.

Enter the research before your competitors do

The review looks at installer, cost, and incentive visibility in your cities, measured against the companies currently capturing solar research from your market.

What we look at Website + local visibility
  • Service pagesDoes each important service have a page that matches the way customers search?
  • Local visibilityWhich cities and searches already belong to competitors?
  • Website trustAre reviews, real photos, licensing, and the next step obvious soon enough?
  • Google map presenceDo the profile, services, reviews, and service area support the same market?
Being good at the work was never the problem. Being findable when it matters is.

The situation is the enemy, not the contractor. The work is about making a strong local company easier to find and easier to trust before the customer chooses somebody else.

Questions worth answering before the sales call.

Ongoing SEO starts at $800 per month and includes routine website upkeep. Where a rebuild is needed, websites start at $2,500. The exact scope depends on the market, service mix, and how broad the service area is.

Because the research phase is months long. Cost, payback, and incentive questions get searched far more often than installer names. The company answering those questions is in the conversation from the start.

Locally. National players come and go, and homeowners have noticed. A local installer with real installs nearby, strong reviews, and a permanent presence wins on exactly the thing a twenty-five-year purchase demands.

You do not have to stop. But every referred and door-knocked homeowner researches you online before signing a five-figure contract, and a thin web presence kills deals you never hear about. Rankings also reach the homeowners no canvasser will ever catch at the door.

Be the installer they trust by the end of the research

Free website review within 48 hours. Plain language, no obligation.

What the review covers
  • Where you actually rank for the searches that make the phone ring
  • What the companies beating you are doing differently
  • What your website is costing you in missed calls
  • The priority order we would fix it in, with real prices
Consultation contact